More Research into Teaser Trailers

I continued my secondary research into teaser trailers, watching teaser trailers on the Internet, and on my own DVDs and Blu-rays where possible. I found the following three teaser trailers particularly interesting:

The first is the teaser trailer for the 2007 Michael Bay production 'Transformers'.

This teaser trailer contains few of the conventions I have previously mentioned, including only varied shot types and graphics. However, included in the teaser trailer is a twist based on a true life event, which will draw in the audience as they initially believe the trailer to be non-fictional. It is also interesting to point out that no shots from the movie were used in this teaser trailer, and very little of the storyline was offered. The teaser trailer merely presented the audience with an enigma.

Another teaser trailer which is similar is the first of the two teaser trailers for the production 'The Da Vinci Code'.

This teaser trailer again includes no shots from the movie itself, and is instead created entirely from CGI. It is key to note that this teaser was released before even a single frame of the production had been shot. (See here.) This teaser trailer fulfils its purpose by simply informing and exciting the audience of the adaptation of the highly successfully novel, and creating the hype for the movie long before the release, thus ensuring a maximising of ticket sales and profits. The teaser trailer also includes credits from the production, so fans of the cast can also be excited for the release of the production. Overall, an excellent example of an early but successful teaser trailer.

The recently released teaser trailer for the forthcoming Disney Pixar production 'Toy Story 3' is also an excellent teaser trailer.

This trailer uses the popularity of the Toy Story series and it's characters to it's advantage, by giving each character it's own spot on the teaser trailer and including scenarios that fans of the series will enjoy and be excited about. It keeps the consistent character traits and situations that fans of the series will know and love, and brings back to the audience the overall 'feel' of the original Toy Story films. This will definately excite the audience, which is complimented by the release date of the production - June 18, 2010. The release date is very rarely a convention included in the teaser trailer, as it is more often than not unknown to the production company or distributor that the production will be ready as planned. However, as this is an animated feature, and the same company produces and distributes the production, it is appropriate to include the release date, and very exciting for the audience.

COMMENT - Beauchamps Media said: Again, some impressive, focused research which is effectively based in deconstruction to inform your own planning.